Traditions Since 1885

Seitz is a fifth-generation, family-owned German chemical company based in Frankfurt (Kriftel), Germany. Seitz has earned a worldwide reputation for excellence in professional textile care, cleaning, and hygiene products and applications. Our manufacturing encompasses all products essential for modern textile care.

Our clientele includes dry cleaners and launderers across the globe.

For over 140 years, we have been developing products, procedures, and techniques for national and international use. These efforts take place both in our laboratory and at field sites of practical application.

Commitment to Innovation

Every year, we allocate an unusually high turnover proportion, surpassing the market average, toward product optimization, meeting local requirements, addressing ecological aspects, and discovering new methods to enhance our customers' competitiveness.

Practically everything is conducted under one roof in our company: research and development, manufacturing, warehousing, packing, shipping, administration, and distribution.

Expertise and Customer Support

Our chemists and engineers not only develop new formulations and continuously improve legacy products but also keep their professional knowledge at the forefront of technology and environmental standards by attending national and international forums and conferences.

Our fully trained and qualified technicians address complex technical and chemical customer issues around the clock, using state-of-the-art communication tools and systems. A large group of Field Service and Technical Sales Representatives directly serves and advises our customers across Germany.

Internationally, Seitz expert staff members support distributors and direct customers by solving on-site challenges and implementing new procedures and products.  Seitz affiliate companies and authorized distributors operate in 68 countries worldwide.

Our Values

Our national and international customers are the cornerstone of our success. Quality, service, availability, reliability, and reputation are our daily objectives.

Seitz - North America 

Business in North America is directed by the SEITZ affiliate companies,  

Seitz – The Fresher Company, Inc., founded in 1997 in Tampa, Florida, USA and 

Seitz – The Fresher Company, Inc. Toronto, Canada for this purpose.